Following on from the Phil Parkes Cossack Hairspray advert that I featured in February, recently, I came across this one from Gola which includes Dave Thomas and Don Givens.
Gola were founded in 1905 and their first advert campaign was in the 1930’s when they displayed their slogan ‘Gola Means Goals’ on the sides of buses. It is thought that the name was originally chosen because it is an anagram of the word ‘goal’. Gola also made boots for the army during the 2nd World War.
I also came across this interesting story regarding Liverpool FC. In 1965, the team visited the factory on their way to the FA Cup Final to collect some free football boots. When they arrived at Wembley, an offer was made by Adidas, a rival company, to wear their boots instead. The story goes that the Liverpool players were more than happy to take the money from Adidas , but decided to wear the Gola boots and disguised them by painting on the three-stripes of Adidas !
This story reminds me of the wonderful occasion when Stan Bowles was offered ¬£200 to wear Gola boots when England played Holland. Later, Adidas offered him ¬£300 to wear theirs so Stan ended up wearing one boot from each company !!!